How to set up an Amazon PPC campaign
PPC campaigns on Amazon can play a critical role in driving traffic to your product listing, and they are especially vital if your listing has just been launched. PPC will help you operate automatic and manual campaigns effectively when you understand them. This elevates your need to understand how to set up an Amazon PPC campaign.
What is PPC?
Pay-per-click is an advertising term that refers to the cost per click on an advertisement. The method uses online, mobile, or TV ads that advertisers pay each time someone clicks them or views them.
In layman’s terms, what does this mean? Let’s say you are interested in advertising your new product on Amazon. When setting up an Amazon campaign, you need to include details such as keywords, budget, and other crucial information.
Amazon PPC Benefits.
The following are some benefits of Amazon PPC:
• PPC campaigns on Amazon can be set up very simply by anyone who has an Amazon account. The budget is just $10-20, so anyone can try it out.
• You will be able to reach a wide range of people who may not have heard of your product or service otherwise if you advertise on the most popular website in the world. As soon as you have set up a good campaign, you will begin getting sales in your stores.
• In PPC, you can choose two types of campaigns for your store: manual and automatic.
• Amazon PPC campaigns let you target specific customers based on their location, keyword, or product category.
What Kind Of Ads Can You Use For Amazon PPC?
With Amazon PPC, you can choose from three types of ads:
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Sponsored Video ADS
What are Sponsored Products?
Advertisements that promote a single product are called Sponsored Products on Amazon; shoppers are targeted via keywords in these ads. To qualify as a Sponsored Product, products must also meet several requirements, they must qualify for the Buy Box and fit within the categories that are available for advertising. Products in closed categories, such as adult products, used products, and refurbished products, cannot be sponsored.
Who can use sponsored products?
Sponsored Products can be used by the following parties:
• Selling professionals
• Suppliers
• Vendors of books
• Authors of Kindle Direct Publishing (KDP)
• Agencies
What are Sponsored Brands?
You can promote up to three products and an Amazon store through sponsored brands. Advertising for sponsored brands uses the same keywords that advertisers use for sponsored products. In addition to generating product sales, Sponsored Brands promote brand awareness while shoppers browse potential purchases. Advertisements sponsored by sponsored brands must be for brand new products. Refurbished, used, and adult products are not permitted. Sponsored brands require a minimum budget of $1 per day.
Who Can Use Sponsored Brands?
Sponsored brands can be used by the following parties:
• Amazon brand registry professional sellers
• Suppliers
• Vendors of books
• Agencies
What is a Sponsored Display?
A Sponsored Display promotes one product only. The Amazon PPC advertisement allows advertisers to target users based on their shopping activities, such as purchases or products viewed. In Sponsored Display, your promoted products are not advertised by keywords but by machine learning and automation. Advertisers are prohibited from promoting different products through sponsored display ads, such as adult products, alcohol, prescription drugs, and devices.
What are two campaign types you see in Amazon PPC?
Amazon PPC Automatic campaign
You can choose your target keywords automatically with this type of campaign. Therefore, you cannot choose which keywords to pick for your campaign. According to the content of your product listings and customer searches, Amazon determines which keywords to include in your campaign.
Amazon PPC Manual campaign
A manual campaign, in contrast to an automatic campaign, gives you the choice (and customization) of what keywords you want to use in your ads. If you are running an automatic advertising campaign, you can analyze the keywords and evaluate their performance by using an Amazon keyword tool. There are three types of keywords you can target: broad, phrase, and exact match.
How to run an Amazon PPC campaign?
When starting your PPC campaign, or overlooking an already running campaign, it becomes necessary for one to know how to set up an Amazon PPC campaign. Follow the instructions below to start your first PPC campaign
• To access Campaign Manager, sign in to your Seller Central account, then on your homepage, hover over Advertising, and then click on Advertising:
• Set up your campaign budget and duration” – this is the first step on the Campaign Manager page. We will briefly touch on a few points related to this section, but most of what I say here is fairly basic:
• You will have the ability to create more than one ad group within your campaign, so name your campaign broadly. You may name it “Winter 2020” if you are running ads during January and February. The campaign can be divided into multiple ad groups with different keywords. On the next page, you will need to name your ad group. Your ad groups might be named “Winter 2020 A” and “Winter 2020 B”. This information is for your reference only.
• Keep in mind that your daily budget adds up quickly when setting your budget. If you budget $25 a day, you will pay $350 in two weeks. To be more specific first, determine your monthly budget, then determine your daily budget.
• You should always choose an end date rather than a beginning date when choosing the beginning and end dates of your campaign. It’s important not to burn through your advertising budget without realizing it if you’re busy with another project. If you wish to get enough information from your report, you can simply choose one month.
• By choosing “Automatic targeting”, Amazon creates a keyword campaign based on the item you’re advertising. Using this method can be advantageous if you just need to track customer searches. As was discussed in the automatic and manual campaign definition sections, “Manual Targeting” allows you to select which keywords you want to use for your campaign.
