HOW WE WORK
Our core goal with our Amazon ranking solutions is to generate a 10X ROI within 6-12 months based on an increase in organic sales within the Amazon A9 algorithm. Brand new products and brands can take slightly longer, although as you can see from the first screenshot above, it is possible to grow these at a very rapid rate, assuming quality products, branding, reviews and processes are in place.
We work on a per ASIN (parent listing) basis. Implementing a granular ranking solution for each group or batch of keyword selections. The keyword selection process is fully explained within the proposal, but in essence, we first estimate the sales you are able to achieve from each keyword with your current rankings. This allows us to directly compare your current situation to the potential sales you could reach when each keyword gains a ranking increase, allowing us to set the most efficient and effective targets, giving you the quickest profit growth and most long-lasting results possible.
THE PROCESS ITSELF
The overall campaign process varies from brand to brand. All strategies are custom-built by our internal team, but there are some core strategies and systems that remain the same regardless of brand variation.
Analysis Of Your Listings & USPs
The first stage simply involves an in-depth look at your listings, selling points, and any specific target audience aims you may have. This allows us to get an intimate understanding of your products and aims, allowing us to come up with a personalized strategy on how best to grow your rankings and profits. This stage also involves creating a fully dated project management campaign, allowing you to see the results we will achieve each step of the way.
Advanced In-Depth Keyword Research
As mentioned above, this is the most important phase of any optimization campaign. We search for the keywords and rankings that will give you the best possible results in both the long and short term. Based on your current rankings, we are able to get accurate estimates of how many sales each keyword is generating, allowing us to target specific keywords and positions to get you the most immediate and most reliable long-term growth. We have several internal software tools and self-built systems that allow us to do this more effectively than anybody else.
Amazon On-Page Optimization
This stage focuses on the optimization of every individual product listing on the Amazon account, making the most of each of the following elements to maximize conversions;
- Keyword Research
- Competition Analysis
- Copywriting
- Title creation
- Bullet Point Optimization
- Description Writing
- Search term creation.
AMAZON ORGANIC RANKING CAMPAIGNS
Organic rankings are directly related to sales – the more sales you can make in a given period, the higher your product will rank inside of Amazon’s A9 Algorithm. Sales with a discount larger than 20% do not increase organic rankings, which is one of the elements that Amazon changed in 2020 and cost sellers millions in lost funds, yet people still continue to use this method. In my opinion, this harms your brand’s equity far more than the simple loss in monetary terms.
Instead, we built a process called keyword focused sales – This is what you can see in detail on our single campaign order page.
Timing Is Key
Timing of these keyword focused sales is ultimately what will rank products. Timing sales over a 5–15-day period can result in extremely positive movement in organic rankings for specific terms. When implementing this for multiple keywords, across multiple ASIN’s of a brand, you can quickly and effectively increase the overall rankings and hence revenue of a brand. Such as the screenshot below which shows a product ranking 34th initially, which has since moved into 3rd position, 10X’ing sales in the process.
Guaranteed Ranking Increases
Our self-built process and custom-designed research tools have allowed us to become the only Amazon ranking service that is able to 100% guarantee a ranking increase. While your ability to keep these rankings will depend on things like reviews and your product listing optimization, the initial ranking increases will succeed every time. If you are unsure whether your rankings will “stick”, please feel free to contact us via the form below to discuss how we can optimize your listings to help you maintain your ranking increases and even continue to grow in the long-term.